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Bad Email Practice

Paul O'Brien
Paul O'Brien
1 min read
Bad Email Practice

We all make mistakes but the ones in marketing emails seem to becoming evermore common – just this morning I received an email addressed to Test name 937 and a second email with a broken unsubscribe link. It just looks lazy and unprofessional.

When it comes to email marketing, you need to test, test and then test again, each and every time.

As you can’t reply to these emails and companies are making it increasingly difficult to contact them, it’s near impossible to give them the heads up. And I am sorry, you can’t blame these on COVID.


Omaze calling me Test name 937


Nespresso Borken unsubcribe link
<article class="post-item">
    <h2 class="post-title"><a href="/welcome/">Welcome to Ghost</a></h2>
    <p>Welcome, it's great to have you here...</p>
    <a class="read-more" href="/welcome/">Read more</a>
Best Practice

Paul O'Brien

I like to write about Ghost CMS, all things Apple, Google Workspace, Notion and Roam Research. I Dislike Microsoft, slow internet and Facebook. New to the world of Crypto